- above-the-line promotion
- above-the-line promotionsN-VARAbove-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion. [BUSINESS]
For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines.
English dictionary. 2008.